Artworks

Reaching new people

Instagram Strategy

The challenge of social media is something we all know too well. The inherent competition for interest and attention makes social media a noisy place to be. The traditional advice of posting several times a day, using videos and talking into the camera can be daunting for all of us.

What I've been doing...

Zig when everyone else zags. Instead of following the conventional wisdom about how to get engagement online I've taken a simple but consistent approach. Over the past 20 years I've produced over 400 unique titles. I have been posting 1 image every day starting with the earliest collections and moving through them. 1 static image post a day, a title, maybe a small caption. No music. The occasional reel or story is icing on the cake. Turns out the consistency with unique daily content works. In a scroll feed full of loud, fast moving videos... a still image stands out.

Some images are breaking out on their own leading to higher traffic online and searches for titles. These are some of the metrics with images that are getting higher visibility.